Here's some other brainstorming on my part of potential ways to phrase our alternative values, or our responses/tasks/uses of Global Media for Jesus followers:
Intead of self-promotion - Raising awareness on a mass scale of the plight of the poor through media advocacy, and creatively and artistically moving audiences to action.
Instead of separation - Engagement as "Roaring Lambs" within the media industries, producing quality, innovative media Art... be salt and light.
Instead of ignorance & isolation - Engagement through Media Literacy (and study of Media Ecology) and theological reflection, in order to know how media functions, what it does, and how God is already at work within it. (see also the Media & Family group)
Instead of seeking profits or selfish gain - Making liberating media technologies available to those whose voices, skills and gifts have been ignored. (see also Global Technology group)
Instead of creating only for our local community - Provide mass media resources, free of charge whenever possible, for the churches worldwide that have less access to such resources.
Instead of getting News/information from only one "pet" source - Get News/info from multiple sources, so as to have a broader picture of the world and what's happening in it, and not merely one view sponsored by a limited set of corporate agendas.
Instead of making copycat products - Creative artistic innovation, including educating ourselves in good style, aesthetics, and effective techniques... so our products are not behind the curve but on the leading edge.
Instead of making the typical accusations - Be aware of what forces really control the media (i.e. conservative corporate America more so than liberal culture)... also acknowledging we are not merely passive victims because in this market consumers have a great amount of control.
Instead of reinforcing negative stereotypes & enforcing the status quo - Focus not on the powerful, rich, beautiful or famous, but rather use media to tell the stories of the marginalized and the "least of these."
Does anyone else have an "Instead of..." phrase of their own to add to this?